The Experience Score allows to compare different brand touchpoints via a standardized KPI. Thereby, delivering an understandable and comparable overarching KPI across touchpoints and experiences.
The Experience Score adds measurability to experience based formats. Thereby, it delivers a quantitative proof of the effectiveness of experience based marketing measurements and opens up optimization opportunities.
The Experience Score allows to benchmark different customer experiences at physical touchpoints on 7 dimensions. Thereby, allows a deep understanding about the specific strengths and weaknesses of the execution.
The Experience Score can be used to audit the status quo of existing touchpoints to develop a deep understanding of the experience and identify potentials for improvements.
The Experience Score can be used to evaluate a specific brand experience, create category benchmarks and develop an understanding of its performance.
The Experience Score can be used for ongoing controlling of brand touchpoints and to develop a deep understanding of the differences in performance within and across those touchpoints.